The way Apple sees it, why fix what isn’t broken? Plus, it’s only available on iPhones and, last time I checked, nobody was buying an iPhone just to use Apple Podcasts. Most podcasts start out by being added to Apple Podcasts as a matter of course, and only then expanded to other platforms. The drawback seems to be that Apple has no incentive to make Apple Podcasts better. Plus, they have the added benefit of being around for as long as anyone can remember and thus have built up a pretty extensive back catalogue of podcasts.
That being said, the interface of Apple Podcasts has always been pretty straightforward to use and nearly every single podcast (looking at you West Cork) is submitted to and available on Apple Podcasts.
Other than Apple Podcasts (aka iTunes), players such as Stitcher and Castbox are each trying to court listeners in their own way, some more effectively than others.Īpple Podcasts seems to rely on the inertia of iPhone users not attempting to use any other podcast player. Podcast listeners are notoriously monogamous with their chosen players so it’ll be interesting to see what incentives Spotify uses to entice people to make the switch.īut Spotify isn’t the only podcast player in the game. If you can incorporate a seamless transition from music to podcasts and vice versa, people will be more likely to use Spotify because, let’s face it, why use two apps when you can just use one? Spotify’s key challenge though will be expanding its library and encouraging people to switch over. You also have to consider how lazy people are. When you consider that Irish people listen to radio for over four hours a day, it’s easy to see why Spotify is expanding in this area. According to a report in 2017, the free version of Spotify had access to 20% of an Irish listening audience, mostly aged between 15-35, also known as the prime podcast audience. Spotify itself is becoming a popular podcast platform and it’s easy to see why. Simply put, podcasts can generate a good amount of revenue for Spotify with lower overheads, an attractive proposition to any major business. It’s a clever move by Spotify, who won’t have to battle with artists and labels as they do with music.
While Apple Podcasts is still the biggest player of the podcasting platforms, this purchase is seen by some as Spotify directly challenging them. The news that Spotify purchased Gimlet Media and Anchor has rocked the podcast sphere.
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